Data Collection Trackers : data tracking

Mozilla, the company behind the popular web browser Firefox, has partnered up with the tech media company The Markup to ascertain exactly how much data tracking Meta, formerly known as Facebook, participates in.

Whether internet users have an account on Facebook or not, Meta collects information on internet surfers in order to deliver personalized advertisements and curated content. The most common way Meta achieves this task is through a ‘Facebook Pixel’ which is an individual pixel placed on any webpage that is connected to Meta’s servers which allows it to monitor some activity of the computer user.

Mozilla has released an add-on for its Firefox browser named ‘Mozilla Rally’ which will collect the data that Meta collects and display it only to Mozilla and certain journalists at The Markup, who are bound to journalistic integrity. The purpose of this project is to determine the exact depth of info collected by Meta.

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