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Dating App Apparel : Make the First Move


Women-first dating app Bumble has announced the release of its first-ever clothing collection, Bumble Basics, which features a variety of pieces that will be made available on the newly launched Shop.Bumble.com.

More specifically, the new collection consists of pieces including t-shirts, varsity sweaters, bucket hats, accessories, and games, all of which come dressed in Bumble’s signature yellow and brown color scheme. In addition, select pieces such as the Bumble Bucket Hat come donning the app’s tagline “Make the First Move.”

In regards to inspiration for the new collection, Selby Drummond, Bumble’s chief brand officer, had the following to say: “When Bumble was founded in 2014, we originally created our merchandise for the Bumble staff, brand ambassadors, and those who attended our events. However, before we knew it, people were asking where they could purchase our items — from pens to T-shirts, and everything in between.”

Image Credit: Bumble


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