Asahi’s flagship Super Dry beer to undergo biggest makeover in 35 years By Reuters

© Reuters. FILE PHOTO: The logo of the Asahi Breweries is seen at the Asahi Ibaraki Brewery in Moriya, Ibaraki prefecture, Japan, April 7, 2016. REUTERS/Yuya Shino

TOKYO (Reuters) – Japan’s Asahi Group Holdings said on Thursday it was making the first “full renewal” of its flagship Super Dry beer brand since its debut in 1987, modifying the taste and look of the brew.

The brewing method will be tweaked to give Super Dry a more distinctive, “faint-hop” aroma, the company said in a release. The trademark silver logo and can will also get a makeover, with the changes to go into effect from mid-February.

The changes are a response to increasing competition in Japan’s shrinking domestic market, the company said.

Asahi Group is Japan’s biggest beer maker with a near 40% share of the market.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.

Source link

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button