Traveler-Targeted QSR Campaigns : canceled flights

‘Shake Shack,’ the American QSR chain famous for its milkshakes and comfort foods, is hosting a new campaign to compensate consumers with canceled flights. With the tagline “Can’t Fly, Have a Fry,” Shake Shack seeks to ease some of the more stressful parts of the pandemic at any airport across the United States by providing consumers who show proof of a canceled flight with free french fries.

Shake Shack is committed to improving experiences for consumers, so this marketing campaign is meant to demonstrate this commitment. Consumers who have had their flights canceled at John F. Kennedy airport in New York will only need to show the canceled flight notice, while individuals across the United States will need to take a selfie with their departure gate, post it on social media, and tag Shake Shack’s official accounts.

Image Credit: Shake Shack

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