Esports Fashion Group, a new firm founded by Warren Fish, Owen Fish, Ali Rezvan, and Alex Bienert, has announced its formation and unveiled its first event, Esports Fashion Week.
According to the release, Esports Fashion Week is projected for Q3 2021, with the event expected to be a ‘first-of-its-kind hub’ for brands within the industry to debut their latest collections.
RELATED: Gfinity announces monthly profits, sells Esports Awards stake
Esports Fashion Group’s founders have experience across a multitude of sectors and have held positions at firm’s such as Verizon, Microsoft, Nintendo, and Movember. Warren Fish, one of Esports Fashion Group’s founders, is widely known in the gaming industry as the Co-Founder of esports tournament organiser Gfinity.
Warren Fish, Esports Fashion Group’s Co-Founder, commented in the release: “When I was first approached about this amazing opportunity, I couldn’t say no. The group’s vision was so clear, and there was no doubt in my mind that this would be a success.
“Since then, we have been working together to build the Esports Fashion Group to where it is today, and we’re all very proud of what we have achieved. I believe that this concept is the future of esports fashion, and I am looking forward to going on that journey with the ever-growing team.”
Esports Fashion Week aims to bring the traditional concept of a ‘fashion week’ to the world of esports. According to the announcement, this will be done through a seasonal collection of events, with original content being created to support the accompanying brands.
RELATED: A guide to: Apparel brands in esports
“The last few years have seen the profile of fashion in esports experience a meteoric rise,” said Owen Fish, Co-Founder and VP of Strategy & Operations. “More people are participating in, enjoying, and investing in this culture than ever before, and consumers and brands are connecting through key trends and across evolving landscapes.
“We want to push this to new heights, and I’m personally proud to be a part of growing this subculture.”
The group hopes that the platform helps brands promote upcoming releases, with Esports Fashion Week acting as a relatable event to attract both endemic and non-endemic parties.
Ali Rezvan, Co-Founder and President, concluded: “Launching the Esports Fashion Group alongside our partners marks a new chapter in developing this industry. We can’t wait to share details of our 5-10 year rollout plan to push the envelope on creativity, industry development, and our vision of fashion in esports.”
Esports Insider says: The launch of a cross-over event like fashion week, but with esports, does indeed make sense. Particularly given the development of esports apparel and how organisations have rebranded to more of a ‘lifestyle’ model in recent years. The initiative could serve as a catalyst to drive innovation, and depending on the success of the pilot, could imbed esports into the fashion season cycles.
ESI Podcasts | Digest, Focus, Insight