(Reuters) – Over 150 million American shoppers could take advantage of Super Saturday this holiday season, with over 2 more million people compared to last year, the National Retail Federation said on Thursday.
This year Super Saturday, the last Saturday before Christmas, falls nearly a week before the holiday, giving shoppers a few extra days to complete purchases compared to last year. Many are likely to stick with online purchases due to the COVID-19 pandemic.
“Consumers have embraced an earlier start to the holiday season. They are spreading out their holiday shopping and taking advantage of sales and promotions from retailers in local communities and national brands,” trade group NRF President and Chief Executive Officer Matthew Shay said.
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