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Ferrari unveils new version of Portofino bestseller By Reuters

© Reuters. Ferrari Roma is unveiled during its first world presentation in Rome

MILAN (Reuters) – Ferrari (NYSE:) presented the Portofino M, a modified version of its top-selling Portofino gran tourer, on Wednesday, continuing a rapid rollout of new models despite the coronavirus pandemic.

The new car, the first to be launched since the Italian sportscar maker temporarily shut down operations during a COVID-19 lockdown, was unveiled online, with video presentations outlining the model’s restyling and technical innovations.

The Portofino M features a redesigned powertrain, eight-speed gearbox and a five-position Manettino switch that includes a race mode.

Ferrari, best known for its high performance sports cars, is now aiming to increase sales of easier-driving gran tourers (GTs), designed to be comfortable on longer road trips.

It has said previously that about 40% of total sales could come from GT models by 2022, up from 32%.

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