TikTok will feature the clothing collection during a stream on the TikTok Live platform, where viewers can purchase items when watching the stream. The clothing collection will also be avible for purhcase the Ntwrk app.
Overall the live shopping event is significant for the platfomr. If sucsessfull, TikTok coudl contienue to host similar live shopping events in order to further monitize the social video platfrom.
Image Credit: Ntwrk