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Branded Shoppable Livestreams : Shoppable livestream


TikTok announced that it will be hosting its first-ever shoppable live stream event in a collaborative effort with a Ntwrk. During the shoppable live stream event, the two organizations will be selling a fashion collection, which was designed by Joshua Vides and will only be available for a limited time.

TikTok will feature the clothing collection during a stream on the TikTok Live platform, where viewers can purchase items when watching the stream. The clothing collection will also be avible for purhcase the Ntwrk app.

Overall the live shopping event is significant for the platfomr. If sucsessfull, TikTok coudl contienue to host similar live shopping events in order to further monitize the social video platfrom.

Image Credit: Ntwrk


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