- Toyota has let slip the price of its newest Avalon trim level, the sporty TRD.
- A new-for-2020 model, the TRD has upgraded handling, braking, and looks compared with lesser Avalons.
- Look for the 2020 Toyota Avalon to appear in dealerships by the end of this year.
If Migos is “Bad and Boujee,” Toyota’s upcoming 2020 Avalon TRD could be considered Bad and Beige-ee. Toyota has taken the Avalon, a vehicle most closely associated with its bland, appliance-like image, and given it a promising-looking TRD sport trim. And now we know how much the Avalon TRD will cost.
According to a wrinkle in the Matrix, or space-time, or—in actuality—a prematurely published online configurator on Toyota’s own website (pointed out by a Twitter user), it appears as though the 2020 Avalon TRD will cost $43,255. That’s a lot of cheese for a Toyota sedan, we know, but the Avalon TRD (that’s Toyota Racing Development, the brand’s performance offshoot) will bring never-before-seen levels of intensity to the previously milquetoast four-door.
As you can see on Toyota’s configurator, the Avalon TRD will offer no options beyond a $1760 package that includes built-in navigation and an upgraded JBL audio system. Simply pick from among the four paint color options—Wind Chill Pearl (white), Celestial Silver Metallic (silver), Midnight Black Metallic (um, black), and Supersonic Red (again, duh)—and ta-da, you get the sportiest Avalon ever. Even fully loaded, the TRD isn’t the priciest Avalon you can buy; that honor stays with the Avalon Touring trim.
Toyota’s summary of what sets the production Avalon TRD apart from other Avalons is dubbed “TRD Details,” which we’ll shorten to “TRDetails” here. Those TRDetails include 19-inch matte-black-finished wheels; a TRD aerodynamics package with black-painted side skirts and front and rear spoilers; a TRD-tuned sport suspension; 12.9-inch front brake rotors and red-painted calipers front and rear; and a cat-back TRD-branded exhaust system. The performance upgrades don’t impact the Avalon’s horsepower, and the 3.5-liter V-6 sends the same 301 horsepower to the front wheels as it does in other Avalons.
TRDetails aside, we’re most excited for what the Avalon TRD portends: Toyota’s rediscovery of performance and excitement in its products, which is highlighted by the all-new Supra sports car but backed up by the cool lineup of TRD Pro off-roaders (like the 4Runner SUV and Tacoma and Tundra pickups) and the upcoming Camry TRD based on the Avalon’s smaller mid-size sibling.