Inside Gee Beauty’s Summer 2019 Pop-Up in Muskoka

Photography courtesy of Gee Beauty

The popular Toronto beauty boutique is heading North for two weeks.

Gee Beauty, the popular Toronto destination for all things skincare, makeup and wellness, has packed up its bags and headed up to cottage country to set up a two-week pop-up shop in Muskoka from July 2 to 15. Located at the Duke’s Building in Port Carling, the space will be filled with a summer-focused mix of products, plus bestsellers from brands like Dr. Barbara Sturm, Skinceuticals, Dr. Sebagh, Goop and more. The timing was just right for the brand, who will be closing the doors of their Toronto location for renovations during the same period.

Photography courtesy of Gee Beauty

“It’s something that’s been in the backs of our minds for years,” says Stephanie Gee, one of the four Gee women who founded and run the brand, with Mom Miriam and sisters Celene and Natalie. “It worked out that there was one opportunity left over in this one specific pop-up space, so we took it the second we could and have been making it happen behind the scenes ever since.” The pop-up will also stock items from the brand’s lifestyle arm, 6 by Gee Beauty, with candles by Le Labo, bathing suits, sandals, jewellery and a few clothing items.

Photography courtesy of Gee Beauty

“Our focus as a company is all about lifestyle beauty,” Gee explains. “All of our makeup, all of the products we retail are all high-quality and results-driven with the understanding of timing being so precious.” Muskokans can also pop by for a quick brow fix or skin boost, with quick in-the-chair treatments on offer. The idea was to create a beauty oasis outside of the city, with easy-to-use products for a little boost without going full glam. Nothing too complicated, time-consuming or labour-intensive—basically, just what a cottage retreat should be.

Photography courtesy of Gee Beauty

Here are some of Stephanie Gee’s skincare essentials for summer 2019, all available at their Port Carling pop-up.


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